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Funko Pops Into Southeast Asia, First Store Opens 12 July In The Philippines At SM Mall Of Asia

Funko Pops Into Southeast Asia, First Store Opens 12 July In The Philippines At SM Mall Of Asia
Facade of Funko's first store in Southeast Asia at the SM Mall of Asia in Pasay City, Philippines. (Photo courtesy of Funko APAC)

(Press Release)

The 1,300-square-foot immersive flagship destination celebrates Filipino fandom and marks a major milestone for Funko in the region.

Manila, Philippines – Funko, the leading pop culture lifestyle brand, will open the doors to its first store in the Southeast Asia region on 12 July 2025, located at the iconic SM Mall of Asia in Pasay City, Philippines. In partnership with Funtastik Enterprises Corporation, a premier collectibles distributor in the Philippines, this launch marks a significant milestone in Funko's global expansion. It brings its unmistakable collectibles, creativity, and fandom-driven experiences to one of the most vibrant and passionate markets in the region.

At the Media Sneak Peak on 26 June 2025 (L-R): Steven Tan, President SM Malls, Perkin So, Senior Asst VP of Operations for SM Malls, Franklin Lao, President of Funtastik Enterprises Corporation, and Andy Clempson, VP of Sales for Funko APAC. (Photo courtesy of Funko APAC)

A FUNKO STORE DESIGNED TO ENTHRALL

The store features exclusive Philippines-themed collectibles, interactive zones dedicated to beloved franchises such as Disney, Marvel, DC, Anime, and a wide array of products including Funko Pop! vinyl figures, Bitty Pop!, Loungefly accessories, and Philippines-exclusive apparel.

Designed to go beyond traditional retail, it is a destination for fans and collectors alike, offering:

  • Over 1,000 products: Exclusive Asia-only and Philippines limited-edition collectibles such as the Funko Pop! Ad Icons: Jollibee and merchandise like Funko Philippines T-shirts available only at this store (available in late 2025).
  • Immersive zones: The Funko Funcade, a retro-style gaming cabinet where fans and players experience the thrill of arcade games, the excitement of winning Funko collectibles, photo opportunities, and interactive displays.
  • Community events: Regularly scheduled gatherings, and fan meet-ups to foster a sense of community among collectors.

Strategically located at SM Mall of Asia, which draws over 200,000 visitors daily, the store offers easy access to both locals and tourists and is purposefully designed to celebrate and engage the vibrant Filipino fan community.

A LONGSTANDING PARTNERSHIP WITH THE PHILIPPINES

The Funko store will be launched with Funtastik Enterprises Corporation. This partnership brings this flagship store to life, leveraging Funtastik’s strong local market insight and customer-first operational expertise to connect with Funko fans and Filipino consumers.

At the exclusive media sneak peek on 26 June 2025, Andy Clempson, Funko VP of Sales in APAC, said, “The energy, creativity, and loyalty of the Filipino Funko community made it clear to us that the Philippines is the perfect home for our first Funko store in Southeast Asia. We’re creating a destination where fans and consumers can come together, discover new favorites, and get closer to the characters and stories they love. With SM Mall of Asia as the backdrop and Funtastik as our trusted distribution and franchise store partner, we’re excited to deliver a world-class experience that truly celebrates Filipino fandom.”

Says Franklin Lao, President of Funtastik Enterprises Corporation, “We’ve been Funko fans long before we became partners. That’s what makes this store so special. It’s built with the same passion that we see in our community every day. We wanted to create a space that feels like home for collectors and pop culture lovers. This launch means a lot, not just to us, but to every Funko fan in the Philippines who has been waiting for something like this. With Funko, we’ve built a destination that welcomes everyone - from devoted collectors to curious newcomers alike - to discover something unforgettable.”


Visit the first Funko store from 12 July 2025 on Level 2, North Entertainment Wing, Seaside Boulevard, Pasay City, Metro Manila, Philippines.

Follow Funko Asia on Instagram at @funkoasia and #FunkoStorePhilippines

About Funko

Funko is a global pop culture company at the forefront of the growing Kidult economy and evolving fan behavior. With a diverse portfolio of owned and licensed brands - including Funko, Loungefly, and Mondo - Funko delivers industry-defining products that span vinyl figures, micro-collectibles, fashion accessories, apparel, plush, action toys, high-end art, music, and digital collectibles, and more. Through these products, which include Pop! Yourself, Bitty Pop!, and Digital Pop!™ among others, Funko inspires fans to express their passions, build community, and have fun. Founded in 1998 and headquartered in Washington state, Funko has offices, retail locations, operations, and licensed partnerships in major consumer geographies across the globe. Learn more at Funko.com, Loungefly.com, and follow us on TikTok, X, and Instagram.  

Roy Afable