Hepmil Philippines Aims To Bridge Technology, Training Gaps In Content Creation With Newly-Launched 400-Square-Meter Production Hub
(Press Release)
Manila, Philippines — Hepmil Philippines, a technology-driven media company, has called for significant advancements in technology adoption and professional training within the Philippine content creation industry.
Erwin Razon, General Manager of Hepmil Philippines, highlighted the need for better access to advanced technology and comprehensive training programs.
“There is a huge gap in getting to the latest technology and adequate training, and it greatly impacts the quality and competitiveness of our local content,” he said.
Razon also emphasized the economic and legal hurdles faced by content creators, including securing sustainable income and protecting their work from piracy.
“Government policies that promote investments in the creative industry and protect intellectual property rights can help the industry grow even more,” he added.
This call to action aligns with the opening of their new 400-square-meter production hub in Makati City, designed to bridge existing industry gaps.
Hepmil Philippines has invested in a state-of-the-art production hub featuring studios, workstations, lounges, and a wardrobe department. The hub will also integrate livestreaming capabilities to meet the demand for virtual production services.
This new production hub also addresses the growing demand for virtual production services. According to the 2024 Global Digital Report, 64.5% of consumers now conduct online brand research and are more selective about online content.
To support the local content ecosystem, Hepmil Philippines has launched "We The Future," a comedic documentary series highlighting stories from various Filipino communities.
Additional shows set for release in late 2024 include "Si OA," "Pork Soju," and "Astrolo-tea," each designed to resonate with audiences through relatable storytelling.
"We are going to do reality-based shows where we showcase the characters and the cast and crews based on their personalities. So they actually will be a part of content pieces where they get to showcase their true selves," said Razon.
With over 500 content creators in its network, Hepmil Philippines is committed to nurturing talent and driving industry innovation. Their new incubation program helps creators gain social commerce skills to monetize content and build sustainable careers.
“Our investments in the production hub and diverse content programs demonstrate our commitment to fostering a vibrant ecosystem for content creators,” he added.
ABOUT HEPMIL CREATOR’S NETWORK
HEPMIL CREATORS’ NETWORK (HCN) is a digital creator agency that connects comedy & entertainment creators across SEA with brands to co-create content or reserve ad inventory. HCN is the sister company of SGAG, and a subsidiary of Hepmil Media Group.
HCN was launched in March 2020 to provide business opportunities for independent TikTok content creators in SEA, while leveraging its expertise in comedy to mentor these talents. It also enables a fuss-free coordination for brands to ensure its campaigns’ objectives are met and brand-safe content is produced for millennials and Gen Zs. Powered by Hepmil’s servicing expertise and data analytics, we work with our TikTok creators to launch entertaining and hyper-localized content based on advertisers’ campaign objectives.
HCN’s network includes more than 100 TikTok and YouTube creators from Singapore, Malaysia and the Philippines, with more than 25 million subscribers and over 40 million monthly views. It now has close to half of the biggest comedy and entertainment YouTubers in Singapore, including Wah! Banana (1.33M subscribers), Ryan Sylvia (1M subscribers), Naomi Neo (446k subscribers), Millennials of Singapore (197k subscribers) and Zermatt Neo (181k subscribers), making it the largest inventory for comedy and entertainment channels in the country.
Learn more about HCN and our creators at www.hepmil.com/creators.
ABOUT HEPMIL MEDIA GROUP
Hepmil Media Group is a network of technology-driven media companies that serves to better the lives of millions in Southeast Asia through content that engages and entertains. SGAG is currently the top comedy platform in Singapore on Facebook, Twitter, Instagram and TikTok, based on data from NoxInfluencer, Tubular Labs, and Cloutmeter.
