In celebration of Honkai Star Rail's second anniversary, HoYoverse announces a special event dubbed "Honkai: Star Rail 2nd Anniversary Concert," which will be held in Shanghai from May 1
(Press Release)
Stop By for Original Goods, a Unique In-Store Experience, and SEGA-Themed Content Designed with Local Flair!
SEGA is thrilled to announce that SEGA STORE SHANGHAI, the world's first official
Shanghai-based game developer HoYoverse formally announced the return of its premier event HoYo FEST in 2025 in Southeast Asia. This year's event aims to provide a community-based experience where fans of
(Press Release)
MANILA – Hop onboard to the Metro Manila LRT-1 Express featuring the Honor of Kings S3 Invitational which is set to kick up a storm this weekend, till 1 March 2025! This
(Press Release)
Merchandise, Game Demos, and More Available
SEGA opened its first POP-UP shop in China on January 25th inside Bailian ZX Creative Centre (百联ZX创趣场), a shopping mall located along Shanghai's
