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The First-Ever SEGA POP-UP SHOP In China Opened On January 25

The First-Ever SEGA POP-UP SHOP In China Opened On January 25
(Photo courtesy of SEGA Asia)

(Press Release)

Merchandise, Game Demos, and More Available

SEGA opened its first POP-UP shop in China on January 25th inside Bailian ZX Creative Centre (百联ZX创趣场), a shopping mall located along Shanghai's iconic Nanjing Road Pedestrian Street. The shop will last till March 15.

Visitors can immerse themselves in the world of SEGA and ATLUS's most popular IPs, featuring titles such as Like a Dragon, Sonic the Hedgehog, Persona series, Metaphor: ReFantazio, and HATSUNE MIKU: COLORFUL STAGE!, for a rich in-store experience filled with goods, game demos, photo spots, and more.

(Photo courtesy of SEGA Asia)

Through this pop-up shop, we hope to share the charm of SEGA and ATLUS titles with Shanghai's thriving anime, manga, and gaming communities. We will continue to look into new ways of making our content more accessible to fans around the globe.

©SEGA
©ATLUS. ©SEGA.

SEGA POP-UP SHOP Overview

Location: 1F Bailian ZX Creative Centre, No 340-372 East Nanjing Road, Huangpu district, Shanghai, China
Duration: January 25, 2025 – March 15, 2025
Official Social Media:
Weibo https://weibo.com/u/7974207816
Xiaohongshu (RedNote) https://www.xiaohongshu.com/user/profile/677f404a0000000006013c27

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